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Botchanomics and The Big Galupe

By John | March 11, 2008

It’s been a while since we have been able to catch up with the international man of IT mystery, Botchagalupe. I was able to sit down with Botchagalupe to see what he has been up to lately.

Johnmwillis: Hello, Botchagalupe, its good to have you back again.

Botchagalupe: Yea, yeah, sure, sure.

Johnmwillis: The last time we were able to catchup with you was back in August 2007, and we talked about ESM and SasS. Are you still working with any of that stuff?

Botchagalupe: Yea, yeah, sure, sure, still doing some of that stuff, but I’m really into Cloud stuff now.

Johnmwillis: Wow, that is really cool. I have done a few blog articles on Cloud stuff.

Botchagalupe: Yea, yeah, sure, sure, I have seen your posts, and they’re ok, I guess, but I think you are missing the point.

Johnmwillis: Oh really. What is the point I am missing?

Botchagalupe: Have you read Wikinomics?

Johnmwillis: Actually, I have. In fact, I recently got a signed copy from Don…

Botchagalupe: Yea, yeah, sure, sure, Don Tapcott, yeah yea. You still don’t get the point.

Johnmwillis: Ok, please enlighten me my friend.

Botchagalupe: Botchanomics dude, you either get it or you don’t. I am currently writing a new book called “The Big Galupe,” and in it I define two kinds of people. People who are Botchanomic and people who don’t. It’s that simple. This new WEB 2.x thing has built a battle-line, and everyone falls into one of two camps.

Johnmwillis: Could you be a little more specific and please don’t say “Yea, yeah, sure, sure”.

Botchagalupe: Yea, yea… I read Wikinomics on my plane ride back from Wuxi and it is all clear to me now.

Johnmwillis: Where the heck is Wuxi?

Botchagalupe: Dude, you call yourself an IT blogger and you have never heard of Wuxi. Wuxi Tai Hu New Town Science and Education Industrial Park in Wuxi, China. Come on man, Swimming pools and movie stars. This is where IBM is implementing one of the first large industrial clouds.

Johnmwillis: Oh.

Botchagalupe: Like I said you are either Botchanomic or you are not.

Johnmwillis: How does one become Botchanomic?


Johnmwillis: I did.

Botchagalupe: Then read it again and again until you get it.

Johnmwillis: So what you are saying is that either people understand the premise behind Wikinomics or they don’t.

Botchagalupe: Yeah, man. I mean look at this new world of collaboration. There are banks in China and India that are around 10 years old and they are shaking the foundations of things that men like JP Morgan created over 100 year ago. Some loan officer at Bank of America is probably baking an idea to start his own new bank right now and with a little bit of motivation he might be the next Mark Zuckerberg.
Johnmwillis: Who is Mark Zuckerberg?

Botchagalupe: Dude, you almost got me on that one. I know you know that Mark Zuckerberg is the 23-year-old founder of Facebook. Four years ago he decided to write an interface that took him two weeks to create and now he is hovering around the Forbes top 20 richest people in the world.

Johnmwillis: I actually think Facebook is a big waste of time.

Botchagalupe: That’s not the point… Following the bouncing ball John. Let me give you a simple example. If the non-Botchanomic manager starts a project, he or she puts a Microsoft project plan together. One of the first tasks the non-botchanomic manager creates is internal requisitions. First for personnel then hardware and software. The first thing a Botchanomic manager does is twitter or blog his or her ideas and wait for feedback. Then he or she starts a Google search for a services that might already exist.

My new book “The Big Galupe” is all about, if you are in the business of making pencils, then stay out of the business of ERP and ESM. Find a service that does it better faster and cheaper.

Johnmwillis: Yeah, yeah, sure, sure, but it’s not that easy for a brick-and-mortar enterprise to switch on a dime.

Botchagalupe: They better start learning how. There are guys who are not even born yet who will probably be their next competitor. Can you say Zuckerberg? In fact you wrote a blog article about iLike. This is a company that acquired 35k new users in a 24 hour period. If I were Jamie Dimon, CEO of JP Chase, I would be saying, “Why can’t I get 35k new customer in one day?”

The first wave of Botchanomics were things like massive collaboration of operating systems (Linux) and middle ware (MySql). A latter evolution gave us software as a service offerings (SaaS). However, now mass collaboration is hitting physical components. Do you know that China Motorcycles is causing a massive disruption in the Japanese motorcycle industry. People in California are buying $400 China based motorcycles on eBay. Guess what? There is no single company called China Motorcycles. Do you know how a new motorcycle brand gets created in China? A couple of investors meet for lunch and hash out a supply chain from hundreds of little companies that operate independently and operate as an internet based service. One service supplies the speedometer, another the engine, the other the frame. It’s a Motorcycle as a Service if you will (MaaS).

But It doesn’t stop there. There are open source based lending companies now. In fact, there are open and collaborative mutual funds getting started. Botchanomics is all about services baby, services. I was working with a professional services company just today and I was trying to help them startup a managed services offering. I was trying to explain Botchanomics to them. Basically I told them that Botchanomic aware customers will call you for the managed service before you call them. Or when you call them they will say, “I was looking for a service just like yours.” With the non-Botchonmics manager, you will have to spend hours and tons of follow-up calls to drive home the point, I told them. The non Botchanomic manager will want you to show him the ROI. My god, the Botchanomic manager already knows the ROI and is desperately seeking a service.

Johnmwillis: Wow, Botchagalupe … Botchanomics… you never disappoint my friend.

Botchagalupe: Yea, yeah, sure, sure.

Topics: 7core, OSS, blue cloud, botchanomics, cloud computing, dontapscott, enterprise, enterprise 2.0, ibm, nick carr, open source, opensource, other, the big switch, thebigswitch, utility cloud computing, wiki, wikinomics, wikipedia | 3 Comments »

3 Responses to “Botchanomics and The Big Galupe”

  1. BarCampNashville and the Macbook Air | John M Willis ESM Blog Says:
    March 11th, 2008 at 11:50 pm

    [...] dime and now Apple is blasting it on prime-time TV.  Welcome to what Botchagalupe is now calling Botchonmics.  All I can say is congrats Mitch and … Holy [...]

  2. 170k Views in 30 Days | John M Willis ESM Blog Says:
    March 14th, 2008 at 3:25 am

    [...] 30 days. Yikes. I’ll take it obviously, however I would much rather had 170k views on this post [...]

  3. Botchanmics: The Dimmer Switch | IT Management and Cloud Blog Says:
    July 12th, 2008 at 8:14 pm

    [...] Johnmwillis: The last time you were here you were talking about Botchanomics. [...]