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Alternate Cloud 20 List
By John | January 5, 2009
In my humble opinion Nick Carr just got lucky. It’s all about timing. He just happened to be working on a book about Google at the same time Amazon was about to part the sea. He lifted an old cliched metaphor of the 19th century electricity company, and shazam, he is now the father of modern cloud computing. His book, the Big Switch, is an excellent book; however, I think Mr. Carr’s recent “Cloud 20” is a good example of why he should stick to metaphors and not try and list top technology cloud companies. Of course, any list that gets put up is going get a fair amount of scrutiny. . . Nick Carr’s Cloud 20 notwithstanding. In my opinion, I feel that a list of the top 20 cloud companies should have the companies that have made the biggest impact on cloud computing to date. Therefore, I offer up my alternative list, admittedly not perfect; however, I believe better than Mr. Carr’s.
- 3Tera
- Akamai
- Amazon
- Aptana
- Cassatt
- Cisco Systems
- Citrix Systems
- EMC
- CohesiveFT
- Engine Yard
- FlexiScale
- Joyent
- Microsoft
- Netsuite
- Rackspace
- RightScale
- SalesForce.com
- ServePath/GoGrid
- Zoho
Topics: cloud computing, other | 14 Comments »


January 6th, 2009 at 6:10 am
You owned him LOL! He probably can’t differentiate between cloud services (SaaS companies) and cloud providers.
January 6th, 2009 at 9:45 am
St. Nick might want to stay on Amazon.com and keep off of aws.amazon.com.
Just having a little fun…
John
January 6th, 2009 at 10:08 am
[...] Alternate Cloud 20 List | [...]
January 6th, 2009 at 10:54 am
Agreed (with your premise. I could quibble about placement on your list, but that’s trivial, and it’s still much better than Carr’s)
January 6th, 2009 at 11:09 am
Thanks Mark. The list is just in Alpha order and actually making a list that only includes 20 is kind of silly ( I was forced to do it ). I made it more of a cut off list than anything else. It really should be done by category, IMO…
John
January 6th, 2009 at 12:40 pm
Nice list John. No connection to them, but I would add 10gen. They offer an open source cloud platform (w/focus on dynamic languages) that appears to give traditional hosting companies a path to the cloud. They are also dealing with database issues head on.
January 6th, 2009 at 12:43 pm
I think 10Gen is defiitly a player. However, I am not sure who I would take of the list. Put it this way… I think Enomaly, Elastra, and 10gen would definitely be in the top 25.
January 7th, 2009 at 12:51 am
John,
Not bad – and, if I count correctly, a 50% overlap with my list. If you look at the full write-up in the book, by the way, you’ll see that my intent was to provide a sense of the breadth of cloud computing, including consumer applications. As to my “just happening” to be working on a related book when the cloud hit, I can only point to my 2005 MIT/Sloan Management Review article, “The End of Corporate Computing,” out of which “The Big Switch” grew:
http://www.cs.sfu.ca/CC/301/cwa50/Readings/end_of_corporate_computing.pdf
and to my 2004 book, Does IT Matter?, where I first wrote about the inevitability of utility computing. I like to think the market showed good timing in getting serious about the cloud at the same time my book came out.
Anyway, I agree with you: making metaphors is far more important work than making lists.
Regards,
Nick
January 7th, 2009 at 10:11 am
Nick,
It’s all in good fun… I hope you agree. Actually, I will admit I am a little bitter, because a few years ago someone accused me of swiping your electricity company metaphor from Does IT Matter. I pointed out to my accuser that I actually first used the “E-Met” back in 1999 at an IBM Share.org presentation while trying to promote an MSP startup venture.
Anyway, I am actually a huge fan of your writings. I was wondering is now a good time to ask you if you would be interested in doing a podcast?
Thanks
John
January 7th, 2009 at 4:38 pm
LOL. But I’d listen to that podcast, fer shure.
January 8th, 2009 at 11:45 am
You and me both….
January 14th, 2009 at 12:16 pm
Nick,
Nice list…
I’ve heard of the bigger ones as well as RightScale, Akamai, 3Tera & GoGrid. However, I’m a little in the dark about some of the others like Aptana. Any thoughts on tiering them or throwing in your likes on any of them?
January 15th, 2009 at 5:12 am
[...] Alternate Cloud 20 List [...]
January 22nd, 2010 at 8:59 am
Great list of contributors, but which business users do you think have been the biggest early adopters of utility computing? I know that the Telegraph Media Group in the UK are almost entirely using cloud apps…